414.273.1815 info@brewcitymatch.com

Business Owner

The Business Track is for entrepreneurs looking to start or expand in Milwaukee within the Cesar Chavez Drive, Historic King Drive, Near West Side, and North Avenue/Fond du Lac corridors, and surrounding neighborhoods. A map of the program area is located on the business resource page.

ROUND 2:  Applications are currently being taken on a rolling basis. We know that COVID-19 requires each of us to make changes to the way we are working, and requires extra attention to family and financial matters right now. A deadline will be announced once we have a firmer timeline on the impact of COVID-19 in the community.  

The Brew City Match team will begin to review applications as they are submitted, and will communicate with you on the status of your application within the 90 day review window.

We will begin to identify finalists, but winners will not be selected until all applications have been reviewed. 


Business Plan: Up to 25 entrepreneurs will be awarded with business planning classes.

Any small business owner with an idea to start or expand a business can apply.


Space: Up to 10 entrepreneurs are matched with space from building owner track.

Any small business with a business idea and a business plan can apply.


Cash: Up to $300K per round in loans and up to 10 businesses receive $1K allocated for marketing support

Any small business with a business plan, signed lease or letter of intent, quotes for construction, and funds ready to invest.

How it works 

1. Select the correct application track for your current business stage.

The program is designed to offer assistance depending on where you are in the business development process.  There are four “tracks” for Business Owners – Business Planning, Space, and Cash.

Brew City Match is a competitive process. We encourage business owners to apply for the lowest applicable track and progress through the awards in order to have the strongest application, and potential for an award.

2. Apply online

3. Win an award, or apply again.