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414.930.1743 info@brewcitymatch.com

Business Resources

During COVID-19

We’re Here to Help

As the COVID-19 pandemic unfolds, Brew City Match is taking action to ensure that we continue to support the people and places where we work. Our goal is to mitigate economic impact in our communities. We have developed two tools to ease the financial burden for small business owners:

  • The Brew City Match COVID-19 Small Business Grant that provides up to $1,200 to assist small businesses with rent and payroll support.
  • The Brew City Match COVID-19 Small Business Emergency Loan Fund that provides zero interest loans to small businesses to assist with rent, payroll, and additional business expenses.

This pandemic is an unprecedented global challenge. We recognize that it affects our neighborhoods and small business owners disproportionately. Our goal at Brew City Match is to provide access to resources that support small business owners. We will continually update you as those efforts move forward and additional opportunities become available. This page is a living document, and will be refreshed at least daily with new information.

Brew City Match COVID-19
Small Business Emergency Loan Fund Application


Any retail, restaurant, or service business within the Brew City Match program area is eligible to apply. To determine if you are in the program area visit www.brewcitymatch.com/resources and review the map.

Application Fee: Waived thanks to our generous sponsors.


Use of Emergency Loan:

These funds are primarily used for working capital to cover rent, payroll, and other fixed expenses. This loan will be at 0% interest loan.

How to Apply:

E-mail completed applications along with required documentation to terrence@hmongchamber.org.

Review Process:

Applications will be accepted on a ongoing basis. Businesses will be notified within five business days on the status of their application.

Relief Fund Information

Loans from $5,000 and up to $10,000.

Additional Resources

Milwaukee County Small Business Recovery Initiative Grant Program


Milwaukee County has created the Small Business Recovery Initiative Grant program to provide support to businesses by lessening the economic impact due to COVID-19.

The application period closes Oct. 1, 2020 at 5 p.m. Entrepreneurs of color, women and veterans are encouraged to apply.


WEDC Grant

Minority Business Development (MBD) Program is to support existing, new and expanding minority-, woman- and veteran-owned businesses in the state of Wisconsin.

This program primarily supports the following WEDC Strategic Pillar and Focus Area:

  • Community and Economic Opportunity
  • Minority Business Development.

WEDC: Re-Opening Guidelines for Businesses

WEDC has compiled a series of industry-specific documents to help you get back to business while taking the necessary precautions to maximize safety. Following these guidelines will help us all get Wisconsin’s economy back on track.

SBA Economic Injury Disaster Loan Assistance

The U.S. Small Business Administration (SBA)’s Economic Injury Disaster Loans (or working capital loans) are available to small businesses, small agricultural cooperatives, small aquaculture businesses and most private nonprofit organizations. We set up a page to help you navigate the process.

These working capital loans may be used to pay fixed debts, payroll, accounts payable and other bills that could have been paid had the disaster not occurred.

WEDC Small Business 20/20 Grant Program

The Wisconsin Economic Development Corporation (WEDC) created a program to provide grants to targeted businesses throughout the state.

On March 17, $5 million in funding was approved for the effort to help “the smallest of the small,” known as Small Business 20/20 (SB20/20).

SB20/20 will provide grants of up to $20,000 to businesses with no more than 20 employees to cover rent and to meet payroll expenses, including paid leave (including sick, family and other leave related to COVID-19).

Kiva US Small Business Loans

Small businesses are already being negatively impacted by the spread of the COVID-19 Coronavirus in the United States, including many members of the Kiva community. Whether it’s your favorite neighborhood coffee shop, your best friend who owns a storefront or a local grower you support at the farmer’s market, millions of American businesses will be disrupted when employees and customers must stay home and supply chains break down.

Many of those businesses and entrepreneurs are currently looking for financial relief to survive the next trying months—and we believe the Kiva community can help.

WBD Small Business Resources

WBD, Your Business Finance Resource, has curated a directory of small business resources.

In addition to their deferment program specifically for WBD business borrowers, they offer a resource page for business borrowers to access financial aid information from state and federal programs.

Milwaukee Business Restart Grant

The Milwaukee Business Restart Program is designed to get City small businesses up and running following setbacks associated with the current COVID-19 pandemic. Grants will be available to businesses established before the end of 2019 with annualized revenue of less than $2-million and 20 or fewer full-time-equivalent employees.

WEDC: Were All In Small Business Grant


Small businesses in Wisconsin often operate on razor-thin profit margins and hold very little cash in reserve, which makes weathering the effects of a global pandemic particularly challenging. Complicating matters for these small businesses seeking federal or other financial assistance is that they often lack the financial relationships required, or are otherwise ineligible, to qualify for these programs. WEDC’s We’re All In Small Business Grant is designed to help these small businesses get back on their feet while also encouraging adoption of best practices to keep employees, customers and communities safe.

Thank you to our partners that worked hard to compile these resources related to COVID-19 response:


Local Grant Resources:

Tips for Small Business Owners Coping with COVID-19 Closures

  • Stock the Freezer – Restaurant idea
  • Encourage community members to buy gift certificates at local restaurants and service businesses  to be used later in the year
  • Use food delivery services or enhance take-out options
  • Yoga studios/music teachers doing videoconference sessions through this time to engage customers at home
  • Retail businesses enhancing their online shopping experience or finally getting moving on creating one
  • Small-Medium businesses intensifying their social media presence
  • Offer facetime, skype, or chat channel services for selling virtually face-to-face, answering questions, providing the same customer service interaction you would get in person
  • Publish your commitment to public health, outlining your actions for offering a clean facility and healthy staff
  • Keep customers updated on new experiences or products you’ll offer when things subside
  • Coffee shops who roast  can set up a customer membership for “subscribe & save” delivery or pick-up of beans, get people to order for the next couple weeks
  • Small grocers can offer to receive online grocery lists and shop for their customers to pick-up products or deliver them
  • Promote the value and reliability of locally sourced and local supply chains
  • Stay in touch with customers by livestreaming. Show what you are doing to stay in business and get excited about the strategies you’ve come up with to meet customer needs during this time. Ex: Coffee shop that welcome people to connect with them every morning at 8am for the local news downtown, the local history story of the morning, the morning joke, or a meet your barista spotlight, etc.
  • Look into business interruption insurance
  • Local physicians to offer telemedicine services
  • Breweries can keep offering trivia nights by livestreaming and using an app that polls people’s responses, customers being encouraged to drink their brews while participating or getting extra points for posting a picture of them and their brews at home
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